Dom Ferris

I produced publishing content across social, broadcast, digital storefronts, and in-game platforms for Teamfight Tactics, the world’s #1 PC strategy game. I managed partner relationships, streamlined workflows, and ensured alignment across autonomous teams for strategic marketing initiatives for complex, cross-discipline campaigns—delivering on time, within budget, and aligned with Riot’s brand and quality standards for go-to-market releases. Working with Localization and Release teams, I prepared creative assets for Teamfight Tactics’ 28 regions. I also developed cross-functional program plans with Game Production, Operations, User Acquisition, and more.

Campaigns shipped:
- Set 15: K.O. Coliseum (2025)
- Set 14: Cyber City (2025)
- Set 13: Into the Arcane (2024)
- Set 12: Magic N' Mayhem (2024)

I oversaw relationships with Maker, Amazon, and Tapcart, strategizing to boost revenue. I worked closely with the Founders, COO, and marketing to align brand vision and messaging accurately. I coordinated with marketing, scheduled concurrent project updates, and incorporated standard Shopify practices to optimize our catalog across sales channels. Additionally, I redesigned Culprit's Shopify store, designed and built Culprit's mobile app, and ensured quality assurance practices were implemented and executed throughout.

I streamlined the onboarding for Pain Academy's online physical therapy program, consolidating various processes into one seamless Quick Start, reducing the signup-to-completion time from over 2 weeks to an average of 6.1 hours. Additionally, I spearheaded the branding, UI design, and WordPress development for Feel Good's initial 12-week online course.

Leveraging JavaScript ES6, React, Svelte, and more, I contributed to industry-standard frameworks within monorepo and polyrepo environments. I utilized responsive style guides to create components for 20+ national campaigns, reaching 5,000+ North American locations for brands like McDonald's, Dunkin, and Chick-fil-A. I used SSH to resolve production issues by tunneling into remote devices and integrated third-party APIs to improve data accuracy. I authored five detailed technical guides, cutting support issues and increasing the efficiency of team operations. In Agile, I assisted in drafting user stories over 30+ sprints & 100+ tasks. Using Switchboard, a product of Coates, I managed media for optimal content delivery, led training sessions, maintained QA standards, and published web content via Switchboard CMS to elevate customer experiences.

I maintained 40+ static websites for Page Bird's clients, utilizing a tech stack including Jekyll, Ruby on Rails, Liquid, Stimulus.js, PostgreSQL, HTML, CSS, and JavaScript, employing object-oriented programming industry standards and adhering to Page Bird's best practices. Collaborating asynchronously with the development team, I crafted two static websites, designed and built 12+ pages, and handled tickets to ensure robust customer support. My role extended to assisting small businesses in launching, updating, and maintaining effective marketing websites via Page Bird's services, contributing to their online success.

I constructed and designed component-based pages utilizing React Native, Next.js, and Expo for both web and native platforms. This involved collaborating closely with the Director of Technology and other volunteers to troubleshoot issues and implement new features. Our collective efforts aimed to bolster Spicy Green Book's businesses by enhancing functionality and addressing challenges of the application to ensure continual growth and support.

I oversaw end-to-end post production for Viacom-owned agency WHOSAY's in-house productions. This consisted of managing collaborations with production, art departments, and campaign managers for global, multi-million dollar ad campaigns spanning brands like Google Pixel, McDonald’s, Procter & Gamble, and more. My duties included organizing media, guiding freelance editors through post-production while incorporating client revisions, and liaising with vendors for specialized tasks like visual effects, audio mixing, and music composition. I managed quality assurance, adhered to brand and legal guidelines, and handled final asset delivery for broadcast, web, and social platforms. Additionally, I maintained industry-standard practices for server upkeep, data management, and archiving.

I handled comprehensive video editing for promotional, narrative, and internal content across gaming titles like League of Legends and Minecraft. Collaborating closely with the Creative Producer, I oversaw post-production throughout each project's lifecycle. Managing a team of freelance editors, I ensured timely deliveries for simultaneous deadlines. Additionally, I worked in tandem with the marketing team, guaranteeing cohesive and precise messaging in the content produced.

I directed episodic branded content for Seventeen Magazine, Teen Vogue, CoverGirl, and more, leading 70+ person sets for digital ad campaigns across YouTube and other digital media platforms, featuring talent like Becky G, Elaine Welteroth, and Phillip Picardi. I also directed music videos and documentary shorts for brands like LANDR and Sofar Sounds, collaborating with artists such as Allee Willis, Jesse Boykins III, and Bonobo. As an editor, I cut the official music video for "Upside Down" by The Story So Far. I edited for NBC's Titan Games, Geena Davis's Bentonville Film Festival, and a short music film for Airstream with Marty O'Reilley & the Old Soul Orchestra. Additionally, I worked on spec commercials for brands like Pelican, Powerade, and DroneMax.