Who he is
I have performed various roles in entertainment and tech for eleven years. A young film director and writer entering the entertainment industry in Los Angeles at the boom of digital content, my passion for creating quickly transitioned from traditional film to online mediums; partly by choice but mostly for survival as a creative starting his career at a transitional period for both industries.
My first journey, made up of many stories with journeys of their own, took me from director to editor to documentarian to photographer to post-production supervisor over seven eventful years, culminating in the exit from then-ViacomCBS and entertainment altogether — or so I thought.
Apparently the only person that enjoyed geometry proofs, after leaving Los Angeles and doing some soul searching, my love for logic puzzles and consumer technology led me to code. I taught myself web development over six months and decided to attend a Le Wagon program to jump start my life's next chapter of web and application development with the intention of using my new skills to contribute to initiatives focused on accessible and engaging educational technology.
As a lifelong gamer heavily inspired by interactive mediums and the power of play, I aimed to incorporate elements of game design into my creations to encourage a natural love for learning. Over the following few tech-focused years, I went from web developer to user interface engineer to product manager to program manager until a reconnection with an old friend and former supervisor led me to my current position: Content Producer at Riot Games.
Seemingly a left turn but more of a strangely full circle moment, my adventure brought me here, where I’m now able to utilize many of the skills I’ve gathered over the years to produce content for the #1 global strategy game, Teamfight Tactics, alongside a stellar cast of Rioters. My understanding and empathy for creatives as a former creative myself, my love for games and the benefits it can have on an individual and societal level, and my sometimes-annoyingly inherent attention to detail allows me to produce engaging, creative marketing content — on time and up to very high standards; all with a smile on my face because I feel very fortunate to enjoy what I do, with an amazing team, on a product I care about, attached to lore I love, and for a company I’ve been a fan of for over a decade. Quelle chance!
Dom Ferris (b. 1991)
ascii portrait, 2023
ASCII Art
Courtesy of the artist
What he knows
Dom worked in entertainment for seven years before pivoting into tech. Like Liam Neeson in Taken (2008), he has "a very particular set of skills." Here, lists:
Creative
+ Film Production
•Narrative Directing
•Documentary
•Video Editing
•Coloring
+ Photography
•Digital+Film
•Portrait
•Documentary
•Behind-The-Scenes
•Photo Editing
Technical
+ ReactJS, StyledComponents
+ JavaScript, Svelte
+ Ruby, Ruby on Rails
+ CSS, Sass, Tailwind
+ HTML, Liquid, Markdown
+ Eleventy, Jekyll
+ Web Sockets
Software
+ JIRA, Issue Tracking
+ Confluence, Documentation
+ Airtable, Program Management
+ Notion, Project Management
+ Git, Version Control
+ Adobe Creative Suite
•Premiere Pro
•After Effects
•Lightroom Classic
•Photoshop
•Media Encoder
+ Figma, Prototyping
+ Freeform, UX User Flow
Interpersonal
+ Empathy
+ Emotional Intelligence
+ Active Listening
+ Communication Skills
+ Leadership
+ Teamwork
+ Collaboration
+ Problem Solving
Where he's contributed
Life has taken Dom in all kinds of directions. Below, you will find short summaries of his various roles throughout the years. You can learn more about his full work history and qualifications on his LinkedIn.
Associate Content Producer
Riot Games • WOARior
Apr 2024 - current
I produce marketing content for Riot's strategy game, Teamfight Tactics. What a dream! I just started, so please forgive the lack of detail here.
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Program Manager
Culprit Underwear • Contract
Sep 2023 - Apr 2024
I oversaw relationships with Maker, Amazon, and Tapcart, strategizing to boost revenue. I worked closely with the Founders, COO, and marketing to align brand vision and messaging accurately. I coordinated with marketing, scheduled concurrent project updates, and incorporated standard Shopify practices to optimize our catalog across sales channels. Additionally, I built and designed Culprit's mobile app and ensured quality assurance practices were implemented and executed.
Product Manager
Sage Systems • Contract
Feb 2023 - Aug 2023
I streamlined the onboarding for Pain Academy's online physical therapy program, consolidating various processes into one seamless Quick Start, reducing the signup-to-completion time from over 2 weeks to an average of 6.1 hours. Additionally, I spearheaded the branding, UI design, and WordPress development for Feel Good's initial 12-week online course.
User Interface Engineer
Coates Group • Full-time
Jun 2021 - Feb 2023
Leveraging JavaScript ES6, React, Svelte, and more, I contributed to industry-standard frameworks within monorepo and polyrepo environments. I utilized responsive style guides to create components for 20+ national campaigns, reaching 5,000+ North American locations for brands like McDonald's, Dunkin, and Chick-fil-A. I used SSH to resolve production issues by tunneling into remote devices and integrated third-party APIs to improve data accuracy. I authored five detailed technical guides, cutting support issues and increasing the efficiency of team operations. In Agile, I assisted in drafting user stories over 30+ sprints & 100+ tasks. Using Switchboard, a product of Coates, I managed media for optimal content delivery, led training sessions, maintained QA standards, and published web content via Switchboard CMS to elevate customer experiences.
Web Developer
Page Bird • Contract
Dec 2020 - Feb 2021
I maintained 40+ static websites for Page Bird's clients, utilizing a tech stack including Jekyll, Ruby on Rails, Liquid, Stimulus.js, PostgreSQL, HTML, CSS, and JavaScript, employing object-oriented programming industry standards and adhering to Page Bird's best practices. Collaborating asynchronously with the development team, I crafted two static websites, designed and built 12+ pages, and handled tickets to ensure robust customer support. My role extended to assisting small businesses in launching, updating, and maintaining effective marketing websites via Page Bird's services, contributing to their online success.
Web Developer
Spicy Green Book • Volunteer
Dec 2020 - Jun 2021
I constructed and designed component-based pages utilizing React Native, Next.js, and Expo for both web and native platforms. This involved collaborating closely with the Director of Technology and other volunteers to troubleshoot issues and implement new features. Our collective efforts aimed to bolster Spicy Green Book's businesses by enhancing functionality and addressing challenges of the application to ensure continual growth and support.
Post Production Supervisor
ViacomCBS • Full-time
Dec 2017 - Aug 2018
I oversaw end-to-end post production for ViacomCBS-owned agency WHOSAY's in-house productions. This consisted of managing collaborations with production, art departments, and campaign managers for global, multi-million dollar ad campaigns spanning brands like Google Pixel, McDonald’s, Procter & Gamble, and more. My duties included organizing media, guiding freelance editors through post-production while incorporating client revisions, and liaising with vendors for specialized tasks like visual effects, audio mixing, and music composition. I managed quality assurance, adhered to brand and legal guidelines, and handled final asset delivery for broadcast, web, and social platforms. Additionally, I maintained industry-standard practices for server upkeep, data management, and archiving.
Editor
Super League Gaming • Full-time
Feb 2017 - Nov 2017
I handled comprehensive video editing for promotional, narrative, and internal content across gaming titles like League of Legends and Minecraft. Collaborating closely with the Creative Producer, I oversaw post-production throughout each project's lifecycle. Managing a team of freelance editors, I ensured timely deliveries for simultaneous deadlines. Additionally, I worked in tandem with the marketing team, guaranteeing cohesive and precise messaging in the content produced.
Director / Editor
Self • Freelance
Nov 2013 - Jan 2020
I directed episodic branded content for Seventeen Magazine, Teen Vogue, CoverGirl, and more, leading 70+ person sets for digital ad campaigns across YouTube and other digital media platforms, featuring talent like Becky G, Elaine Welteroth, and Phillip Picardi. I also directed music videos and documentary shorts for brands like LANDR and Sofar Sounds, collaborating with artists such as Allee Willis, Jesse Boykins III, and Bonobo. As an editor, I cut the official music video for "Upside Down" by The Story So Far. I edited for NBC's Titan Games, Geena Davis's Bentonville Film Festival, and a short music film for Airstream with Marty O'Reilley & the Old Soul Orchestra. Additionally, I worked on spec commercials for brands like Pelican, Powerade, and DroneMax.
What they say
Tired of hearing from Dom in the third person? Fear not. Here are other people talking about him in the third person:
“It was an absolute pleasure working alongside Dominic in our production team. Not only does he bring a creative flair that elevates every project he touches, but his proactive approach and intelligence set him apart in the fast-paced environment we operated in.
Dominic's ability to anticipate project needs and tackle challenges head-on made a significant difference in our workflow, ensuring smooth operations and stellar outcomes. He consistently demonstrated an exceptional capacity for critical thinking and innovation, contributing valuable insights that propelled our projects to new heights.
Beyond his professional prowess, Dominic is a delight to collaborate with. His positive attitude, willingness to support team members, and commitment to excellence make him an invaluable asset to any team.”
“Dominic is truly one of one. Not only is he an unbelievable talent with pristine vision and taste, but he's also one of the most thoughtful, genuine and generous people I've had the pleasure of working with. Dom is dedicated and organized, works with vigor and passion, and has an unparalleled sense of detail. His work is intuitive, intentional and always pushes the vision to a higher level. He is a fantastic communicator and colleague, with a deeply collaborative spirit and a unique sense of knowing how to lead with grace. I can't recommend him highly enough!”
“He excels in problem-solving - always has the knack of bringing solutions by asking the right questions. When it comes to communication, he’s always clear and concise. He’s an excellent team player and isn’t afraid to be a leader. Very detailed-oriented, excels at identifying issues and quality assurance. He’s one of the kindest souls you’ll ever meet.”
“Dominic is always excited to learn, and eager to work to the best of his abilities. He has a tremendous sense of craftsmanship and always turns in high quality work. I witnessed times where he was out of his comfort level, but he always managed to work through those moments. He proved to me that he was willing to try new things, and put in the time to work at them.”
Where to find him
You found him! This is his website. He's based in Los Angeles. Reach out: